Finding Instagram Influencers to promote your Brand

If you think of influential people, Instagram is probably the first thought that comes to the forefront.

 

This is because the capabilities and popularity of the platform allowed celebrities the chance to share their personal lives and establish a more robust relationship with their followers.

 

The connection between consumers and influencers makes them believe in the opinions of the influential person when it comes to recommendations for products.

 

Similar to how people believe when a family member suggests a product.

 

In reality, 63% of consumers are influenced by what influencers say about products more than what companies say about themselves.

 

If you don't have the most influential influencers, your marketing won't be authentic, and the public will not believe the advice, resulting in a negative return on investment.

 

In this post, you'll learn the most effective ways to identify the most relevant Instagram influencers to your business.

 

The reason you require Instagram influencers

With more than 1 billion active users per month is no wonder that Instagram is among the top platforms to reach the people who are your company's ideal customers.

 

Influencers have established relationships with a particular audience, which could overlap with your desired population.

 

Finding the best influencers is vital to your marketing strategy because they're the link to your perfect client.

 

Of that, 60% of Instagram users report finding out about the latest products through Instagram.

 

This implies that Instagram influencers are highly effective in bringing new products into the eyes of the public.

 

The power of the creators is so strong that they can transform the Brand into an instant success.

 

Through regular collaborations in conjunction with Instagram influencers, you will be able to reach new people constantly.

 

However, first, you must locate the best Instagram influencers who have an audience that matches your desired audience.

 

How do you locate influencers?

There are numerous ways to locate influencers perfect for your business and your particular niche.

 

After that, you need to create a long-term instead of a short-term campaign.

 

Why?

 

If you've run only one campaign and it's effective, why wouldn't you wish to keep the relationship running?

 

Let's examine the most effective ways to find Instagram influencers.

 

Determine your objectives

The first thing to do before searching and contacting people is to find out what you're hoping to accomplish.

 

By doing this, you can find the perfect influencer to promote your campaign and the best collaboration.

 

The goals you should be thinking about include:

 

Sales increase

Increase awareness of a product launch

Create content for paid ad campaigns.

More referrals

The number of downloads is increasing

Determine the most influential influencer profile

If you are clear about what you are trying to accomplish, It will be easy to determine the ideal influencer for your business.

 

Here are some things you should consider when choosing your Instagram influencers:

 

Size

Influencers can be found in all sizes. Particularly, these are:

 

Nano influencers: 1,000 - 10,000 followers

Micro-influencers: 10,000 - 50,000 followers

Mid-tier influencers: 50,000 to 500k followers

Macro influencers: 500,000 - 1 million followers

 

Celebrity influencers have more than 5 million followers

The more influential the influencer, the more costly it will cost.

 

It's important to note that having more followers may not be the most effective option.

 

Eighty-eight percent of marketers prefer working with influencers with 100k followers and fewer. However, 35% prefer those with less than 10,000 followers.

 

Smaller Instagram influencers may have less reach; however they convert more effectively due to their more robust connection to their fans.

 

However, the most influential influencers can have massive reach; however, the campaign may not provide a high ROI based on the price of the partnership.

 

Content engagement

The most crucial factor to look at is the engagement levels of your influential influencers.

 

If the candidate has lots of followers, but not many people share, like, or comment on posts, it could mean that people aren't attracted, or there may be fake fans.

 

In both instances, your campaign will be able to perform poorly.

 

Influencer fraud can be prevented by analyzing the level of engagement and requesting an influencer for their analysis with you.

 

Audience

Influencers are the bridge to your company's image and its target public.

 

Therefore, you must analyze the creators of the content and the people who created it. Your intended audience is keen.

 

It's evident, but every influential person's audience is different.

 

If two influencers are within the same field doesn't mean your marketing will be successful.

 

Look at your target market and ensure that the influencer's target audience is suitable for your market.

 

Look into your customers.

The most effective influencer marketing campaigns are genuine to the target audience.

 

It means that the person feels that they genuinely enjoy the product and aren't getting paid to advertise them.

 

This factor is more significant than most people believe. The credibility of your partnership could be the critical element in your successful outcomes.

 

90% of customers say that authenticity is a significant factor in choosing which brands they prefer and trust.

 

In this way, the most effective influencers for your business are your clients.

 

To identify influential customers, Look at your Instagram followers first.

 

You can then browse through the profiles until you discover individuals who match your criteria.

 

It could take some time. Therefore, you should inform your customers via email that you seek creators to work together.

 

Looking for hashtags

The majority of Instagram creators use hashtags to get their message across to more people.

 

As a company as a brand, you can follow hashtags you like and find the top influencers.

 

In general, content from influencers is most popular, and, therefore, if you choose appropriate hashtags, you should be able to identify the top influencers that are posting at the time.

 

If, for instance, your area of expertise is fitness, then look for hashtags such as #fitness, #fitnessmotivation #nutrition, etc.

 

You can then browse through the material and see if anything matches your requirements.

 

Check for similar influencers.

If you follow an account, Instagram recommends similar profiles.

 

The suggestions given are built upon what people are doing.

 

You can utilize this feature after you have started following influential influencers.

 

Explore as many profiles as you want, examining the bios and other information.

 

This is an excellent method of locating influencers with similar names to those you've previously discovered.

 

Make use of Google

Reading this article implies that you likely did a Google search to find influencers on Instagram.

 

Through Google, You can also discover the most influential influencers of this moment in a wide range of areas.

 

You have to search for "top influential people in your industry or niche."

 

In many instances, you'll find the most well-known influencers.

 

But, this approach can leave out many influencers who could be beneficial for your business.

 

Therefore, make sure to utilize these lists as an initial research source, not as a basis for making a final decision.

 

Create a job posting

Another option is posting your job description on job boards such as Indeed.

 

Many influential personalities are actively searching for opportunities to collaborate via job sites, making it an ideal place to begin.

 

Think of this like you would when interviewing for any other job.

 

Please tell us precisely what you're searching for, the requirements and the amount you will be paid.

 

In the ideal scenario, you will meet people interested in your brand and who are already your customers.

 

If this isn't the case, the collaboration could still be feasible when everything feels genuine.

 

Final thoughts

People are interested in influencers, and that's the reason you should be too.

 

However, remember that the most effective campaigns are actual.

 

The most effective way to accomplish this is by working with influencers who already enjoy your products for long periods.

 

The long-term campaign feels like a genuine partnership rather than a paid campaign to advertise something.

 

Follow these steps, and you'll be able to find the perfect Instagram influencers.