10 Instagram New Features for 2022 (+One to Keep an Eye On!)

 

Instagram can help you grow your business, but you must manage it simultaneously! If you've been caught up in all the things you need to do to maintain your business's health, You may have been unable to take advantage of new Instagram features that could aid in growing your business to the next level.

 

We'll be covering the most popular Instagram features released in 2022 that you could apply to your marketing strategies for Instagram. These include:

 

 

We'll provide tips and tricks for using each feature to the maximum and an exciting new feature! Let's dig in.

 
1. Feature #1 Professional Dashboard

In January 2022, The Instagram Professional Dashboard feature allowed you to keep track of your performance, access professional resources, and increase the size of your business. You will gain insight into how your company interacts with your followers and when you might want to schedule your posts when your followers are online. You can also use custom-designed content tools that you can use and suggestions and tricks to ensure your business is thriving on Instagram.

 

Instagram features a professional dashboard.

Utilize these Professional Dashboard tips to get the most benefit from this feature:

 

Stay informed: No, seriously! This is the title of the section on the Professional Dashboard. You will learn from other creators of content's strategies for making the most successful and most entertaining content for your viewers.

Sell your product. You have a section in which you can create your products on your page and where potential and existing customers can purchase the products directly from your social profiles. Once you have created your store, you can include shoppable items in your stories and posts, making it simpler to market your products to your fans. (More about the social aspect of shopping on this page!)

Make sure to post 15 minutes before your peak. The "Most active Times" section beneath "See the entire report" can help you reach your target audience at the right time. For maximum engagement, you should post at least fifteen minutes before the ideal timing for the day.

Second Feature: Live Rooms

In March 2022, Live Rooms was introduced. Live Rooms allows more than one account to join an Instagram Live session. Live stream with your friends or colleagues or influencers, other businesses and vendors, and even your clients.

 

Here are some valuable guidelines for Live Rooms

 

You can add three or more participants to your live stream. You can add up to three additional participants to your live stream. You can organize an open panel, start an ongoing discussion in motion, or even let multiple participants go through. If you and the account you're following each other and they are following you, they can be part of your discussion.

Make a bite-sized podcast. A complete podcast for your company can be a big project. Live Rooms might serve as your "bite-sized" podcasts where you offer tutorials, provide an open-ended Q&A or transform it into a talk show.

Take part in other live videos. If you're feeling too pressured to host your own life, You can always hop into someone else's Live Room and contribute. It's an excellent method to increase the number of followers on their page and connect with a potential new audience.

You might consider these eight tips to create amazing Instagram Live videos.

 

3rd Feature: Remix Reels

Have you ever looked through your favorite Reels? You thought, "Hmmm, you could be better at this?"

 

Remix Reels tricks and tips:

 

Integrate other reels into your own. If it's expanding the reel you've already made, making it a duet, or making funny remarks to it, you're able to create something genuinely unique depending on the type of content your viewers want to be able to see. You can also choose to build the reel within the app or upload an existing video(which is not available on TikTok).

Expand your audience. The notified person gets informed if you remix their content; therefore, if they share the content on their feeds, it will increase your reach to their followers. Make sure you choose the three dots in the lower right, and it doesn't open the option to remix; this person has turned off the feature.

Make sure to adjust the audio.

Don't forget to check out our 20 Instagram Reels Ideas to Build Your Brand!

 

4. Feature #4: Stories caption stickers

In April 2022, the captions for Stories were added, transforming your words into text. Tap on Stickers and lookup captions!

 

Make sure you capture more people. Did you know that 40 percent of people don't watch videos with sound on? This is a fantastic chance to draw attention to this crowd. By using the captions sticker, you can automatically populate the words you're using in your video so that more people can view it.

Keep it brief. This feature is only available for videos of 15 seconds or less. Therefore, ensure that you have everything you have to communicate in a concise fragment.

Double-check the accuracy. There's a chance that it doesn't get the correct wording. So, tap the words to modify any that are not correct.

Are you looking to become more knowledgeable about stories? We've got you covered!

Five-Fourth Feature: Updates for Insights

Instagram has also introduced a few general adjustments to its platform, which have become fantastic features for content creators. The majority of these updates are designed for Reels or IG Live, which will enable creators to engage with their followers.

 

Take a look at Reels and Live insight. These are useful after creating your Reel or Live with a user. It will let you know what your audience loved and disliked. Also, you can see whether Instagram has pushed your reel to the front or not, based on the potential engagement and algorithm conformance. These can be used to alter the next steps you take.

Extend your tracking time! With the latest updates that you have access to, you can now extend the duration of your tracking between 30 and 60 days. There is no longer an additional tool from a third party to analyze more of your information.

Pay attention to accounts that were reached. If you're within Insights Overview, check out the section on Accounts Reached. It will provide a breakdown of how many followers are following you. This could be useful and reveal what kind of content gets the most interest. This will allow you to make the most of the things working, step outside your comfort zones, and try to change the type of content you might need to improve on.

 

The Instagram algorithm is changing. shift

This is not a feature. However, it is just as crucial! Instagram's latest algorithm is believed to favor a fun and entertaining video content. The company announced in June of 2022 that Instagram made it clear that the app will not be able to optimize to recycle content that is already on other applications, like TikTok. Before this update, users had to miss around 70 percent of their content and 50 percent of their friends' posts.

 

Create a more extended caption for the video. It has been proven to increase interaction and engagement on the platform. Your viewers will want to view the entire video and not simply keep scrolling.

They branded the intro and outro. This will maintain consistency and keep your videos professional level of video creation. Your videos must be consistent with your company so that users don't get lost about what they're watching.

Incorporate music. Be sure to ensure that the songs are not copyrighted and that you're using the appropriate kind of music for your video. Take a look at the way you intend to connect with your viewers. If you want to provide them with an exciting news update, use energetic music. If you're showing your audience something on the serious side, it is best to be calmer with the music.

 

7. Instagram explains the way it works

Not a feature at all; however, it is important news. The same month, Instagram took the initiative to shed details on its algorithm. Learn more in these 9 Tips to Get Featured on the Instagram Feed:

 

Make sure you regularly publish Reels: Reels regularly will increase the visibility of your website outside of your network, and it's all organic! The process doesn't have to be time-consuming If you post everything in a condensed format. Research has shown that Reels get more reach than regular posts (and have a longer life on Instagram). It is only natural to use the way Instagram's algorithm functions.

Take a break from hashtags. Hashtags are becoming less popular. The algorithm is becoming more sophisticated in terms of classification for the keywords (more information on Instagram SEO in this article) and is less dependent on hashtags within your post. Therefore, you might want to save time by cutting the usual 30 hashtags down to around one-third or lower.

Concentrate on video as well as shopping. Yes, The CEO of Instagram is telling you directly from the source that Instagram is not a photo-sharing application anymore. It's now focusing on video and shopping. It's not that pictures will go away, but they will be using their algorithms to give video and product content a boost over pictures. It's time for you to be more creative in the ways you're using Instagram instead of just s

8. Feature #8: A business owned by a blacks label

In a post on Instagram: "Last summer through autumn, there were 1.3 million Instagram posts that promoted "Black-owned" as well as "Black-led" companies. The number of companies that are located in the US having "Black-owned" or "Black-led" on their profiles has increased by more than 50%.".

 

Support, support, support! With this brand-new feature, you will be able to discover and help more black-owned businesses by connecting through their accounts and purchasing directly from them.

Name your company (if relevant). Your profile should be displayed underneath Black-Owned Shopping. These updates can be made to your profile, and visit your Instagram Help Center for more information.

Find partnerships. Perhaps you don't have an African-owned company, but you'd like to be a participant in the 15% pledge. This is an excellent tool to utilize when looking for companies to collaborate with owned by blacks.

 
9. Feature #9: Location Stories (once again!)

This feature was taken out in October 2020 because of election-related concerns, but now after a year, the feature is returned! It allows users to discover stories shared by local accounts, a great way to engage in locally-based social media advertising!

 

10th Feature: Maps search

As of September 20, 2022, Instagram started rolling out its Map Search feature. Maps in the app will display the closest shops, venues, and cafes. When a user taps one of the maps items, Instagram will show additional information about the business, including opening hours, address, pricing, Instagram profile, and public content tagged to that location.

 

 

Bonus feature: Ads appear in the Shop Tab

In line with its claim that it's now focused on video and shopping, Instagram has begun testing an option that allows advertisers to display the ability to shop single images or carousel ads within the Shop Tab.

 
How can I stay informed about Instagram's new features and updates?

Instagram is constantly releasing new features. It's confusing, but don't be concerned. You can take a single tip every month or even a week and concentrate on ways you can incorporate the latest features in your Instagram marketing plan. One excellent source for most recent changes in the Embed Social's Instagram Updates and Features. Keep up-to-date to increase your company's number of followers and make more excellent sales and revenue!