How to Make Use of Instagram to Grow Your Business in 2022? (7 Practical Tips)
Instagram, controlled by Facebook, is among click here the most used social media platforms, boasting more than 112.5 million users by 2020.
Furthermore, 59% of social users use social networks as purchasing sources of inspiration. More than 200 million Instagrammers check at least one company profile every day, according to Instagram data.
With the right marketing strategy, businesses can utilize Instagram to market their services and products, increase brand recognition, and boost sales.
In the meantime, here's all you should learn about using Instagram to increase the size of your business.
1. Set up an account for business
In the beginning, you must make an Instagram business account to gain access to a variety of features that personal profiles do not include, for instance:
Posts that are boosted
Include links to stories.
Track analytics data
Use shoppable posts
Add CTA's
Plus.
To set up a business account on Instagram, You can log in to your account and settings and select "switch to a business profile."
It's also recommended to join your Instagram profile to the Facebook profile. The information you provide regarding your business on your page on Facebook will reflect in the Instagram profile.
2. Post-High-Quality Images in High-Quality
Because Instagram is an image-based social media platform and it's vital to upload high-quality pictures and videos that represent your brand.
Generic photos won't work; therefore, edit your photos and concentrate on creating a grid on Instagram.
Please use the feature to enhance your photos using filters captions, include a location, and tag others when it is appropriate.
Sephora, the company that sells cosmetics, is great at staging its images and creating captivating visual content that encourages customers to buy its products.
3. Utilize Instagram Stories to boost your Instagram
following
Stories are among Instagram's most-loved features, particularly since you can also add links to them. This is something that isn't available in regular posts.
Additionally, the images or videos you post in your stories disappear the moment you post them. However, if you'd prefer your story to remain in your account, use Stories Highlights. Your story will remain visible until you decide to delete it.
Instagram provides various tools to assist you in creating exciting and engaging stories. It allows users to publish live or recorded videos, pictures reels, boomerangs, music, and text.
It is also possible to add fun stickers, emojis, and stickers on your posts, add tags to users and use hashtags. Stickers for polls, sliding bars, and even questions are great for asking your users for feedback and increasing engagement.
4. Live Stream Live Video
Similar to Instagram stories, You can also stream live videos that go away. When you stop streaming, your video stays on Your Instagram Stories section for 24 hours.
If you'd like your video to be displayed visibly on your Instagram feed, you can upload and publish your video straight from the app or shoot it direct.
Live streaming videos allow you to give your customers an interactive glimpse "behind the scenes" of your company. You can also utilize this option to promote new product launches or respond to live inquiries.
5. Engage Your Audience
If you're determined to expand your business on Instagram, you must interact in conversation with followers.
However, if you genuinely want to expand your reach, it is essential to concentrate on going a step further and writing thoughtful responses to the comments, not just saying "thanks."
For instance, Hot Box Cookies does an outstanding job of connecting with its followers on Instagram:
They're holding small-sized guessing contests to encourage people to comment and share their posts. At the same time, they're promoting their cookies and expanding their brand's reach.
Some examples of exciting ways to increase interaction with your audience and demonstrate that your audience that you're "human" includes:
Using emojis
Sharing similar images
Responding with a humorous GIF (available exclusively in the Stories section)
Asking follow-up questions
6. Offer Your Items on Instagram
In November of 2020, Instagram added a shop tab. The app allows users to browse and buy their favorite items directly.
Selling through Instagram is simple. It's as simple as creating an inventory of products that are linked to the account you have. In the same way, as you tag someone in a blog post, you can add a product to your catalog and then create your post.
However, you must offer physical products that are in line with Instagram's merchant agreement and commerce policies. In addition, you could also make use of Facebook, Shopify, or Big Commerce to build your online catalog.
7. Share user-generated content
Content that users create is free, and so is the content posted by followers or fans.
It's a type of social proof that is very valuable as people are more likely to believe in their friends greater than they trust the company itself.
Instagram is an ideal platform to share user-generated content. For example, you could create a hashtag with a brand name and then build your own Instagram collection of content created by users. Make sure you ask permission first to share the content.
Here's ASOS's #AsSeenOnMe user-generated posts on Instagram:
With the hashtag #AsSeenOnMe, ASOS followers can tag their friends wearing ASOS products, which provides no-cost marketing for the ASOS brand.
It's time to go
Here are seven valuable tips on how to make use of Instagram for businesses in the year 2022. Making it through the noise and competitors on Instagram isn't simple. But, by following these suggestions and remaining constant in your marketing, you will be able to effectively build brand recognition and increase engagement and boost sales for your company.
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